SPOKE

Since 2014, SPOKE have been bridging the gap between traditional tailoring and modern, off-the-peg menswear. Through a smart online fitting tool and deep customisation, customers are able to fine-tune the fitting of their clothes. The world needs more 33” waistbands. And more 31” inside legs — because men come in odd numbers, too.

I have been with SPOKE as a Lead Designer for over three years, working in both Digital and Brand. Over that time, I have designed across a wide gamut of mediums and helped sell a considerable amount of custom-fit trousers. My output has included a Digital rebrand, UI & UX, print catalogues, newsletters, CRM, paid & organic social marketing and packaging design.